Quarry

A Practical Guide to Citation Profiles

Easier discovery tends to follow within within a few weeks of a serious clean-up.

Cited sources


Which Sources Are Worth the Time?

Routinely, comparisons between competitors tend to indicate the gap between a tidy profile and a neglected one widens over a wide service radius.

Orchard Gazette Co

On balance, local search rewards the ordinary and the verifiable more than it rewards the novel – and it rarely occurs quickly.

Copper Chronicle

How a Profile Goes Stale

Routinely, prefer removing a wrong listing to leaving it half-corrected, even when nothing else changes. Handled steadily, local landing pages stop being a project and become a habit.

Photograph or screenshot each profile before editing – reversions do happen, regardless of sector. Put plainly, get the facts to agree, and local directories will do the rest without being asked.

Local Citations: The Short Version

Nearly always, a profile can look perfect on the surface and still carry a stale address underneath. Resist the urge to vary the business name for keywords; consistency beats cleverness here, if only since nobody else bothers.

Measuring What Changed

01

What to drop

Handle the high-authority sources by hand and batch the long tail afterwards.

02

What to drop

The order matters: map first, then correct, and only then submit anywhere new.

03

Improved local relevance

Begin by pulling every existing record into one sheet before changing anything.


How Data Aggregators Read a Listing

Fixing contradictory data across sources

Checking the business description

Strip away the jargon and map pack entries are just repeated, checkable facts.

Fixing duplicate profiles

The landscape shifts, but the underlying requirement – checkable, accurate data – hasn't.